Rosita African Cuisine
An Easier way to deliver African Meals to everyone across Africa
Client
Rosita Cuisine
Industry
Hospitality
Platform
iOS & Android
Highlight
Rosita African Cuisine Cuisine aims to enable its customers to place food orders from the restaurant’s menu and request home delivery through their cellphones. In this case study you can follow along on my journey to use technology to place food orders from the a restaurant request home delivery while battling COVID-19.
Introducing Rosita Mobile App
What is Rosita African Cuisine?
Rosita African Cuisine is a chain of restaurants with the vision of delivering the best African dishes to everyone across Africa. The mobile app is a mobile solution that enables its customers to place food orders from the restaurant’s menu and request home delivery.
My Role
Lead the prototyping, conducted design sprints, led usability testing, designed low-fi and mid-fi applications, led high fidelity design and visual direction.
Timeline
8 Weeks
Tools
Figma, Pen and Paper Sketch, Google Docs, Miro
Client
Rosita Cuisine
Skills
Experimentation, A/B testing, Qualitative research, , User interviews, Usability testing, UX design, UI design
The Challenge
The actual focus of this project was to design a reservation app for Rosita African Cuisine’s customers to order their meals and food promptly and get delivered as fast as possible.
Market Size
$834.7 Million
Total Population
200 Million
Growth Rate
12.2%
Key Region
North West
Defining the problem
Defining the problem "Who am I designing for, and what challenges are they facing currently with placing orders, ordering food, and delivery?". I kept asking myself these questions as I tried to define the problem space and who to design for. I first narrowed my user group to Nigerians between the ages of 16 - 64, as this age range has the highest internet adoption rate (source).
Opportunity
With a population of over 200 million people, Rosita African Cuisine aims to increase customer satisfaction by providing a convenient and efficient ordering experience while expanding the delivery reach and reducing operational costs for the restaurant, ultimately leading to increased revenue.
Hypothesis Statement
John is a Busy Executive who needs an easy way to get food (preferably lunch) during work hours because his kind work does not allow leave his workspace for a long time to get food.
Conducting Desk Research
For this project, I conducted secondary research to collect data from existing resources, reports and documents available in public libraries and websites on the state of food delivery in the country.
User Research
From here, I started interviews with our customers. Watching them interact with me gave me physical cues that could affect the research outcomes. To help capture observations, I took detailed notes and even recorded some sessions with users. For the purposes of the interview, I took into consideration some selected demographics, which included:
Ages 18–62
Lives in metropolitan or suburban areas
Include participants of different genders
Include participants with different abilities
Working professionals busy with work duties are conscious about budget and want to eat healthily.
Insights from the research
Feature Prioritization
Competitive Audit
To develop relevant ideas for the project, I did a comprehensive audit and an overview of our competitor’s strengths and weaknesses. I analyzed brands and products of competitors and companies that offer similar products as we do to have a well-rounded foundation of knowledge about the market our product will enter.
For the project, I looked into competitors like Bolt Eats, Debonair Pizza, Jumia Foods, and Uber Eats. Due to the short duration of developing ideas, I audited the Google Play store reviews to identify what users identified as their pain points.
The Comprehensive Audit is available HERE
Conducting Desk Research
For this project, I conducted secondary research to collect data from existing resources, reports and documents available in public libraries and websites on the state of food delivery in the country.
Constraints
Here are the constraints we experienced when designing and building Rosita African Cuisine Food Ordering Mobile app
Sitemap
I decided to design a hierarchical diagram that visually represents the structure and organization of the mobile app. The purpose of this sitemap was to allow you to visualize how individual sections are related to each other. They also help you understand how users navigate through the mobile app.
The Sitemap is available HERE
Designing the Solution
To design a solution to the pain points, I combined some ideas from the Comprehensive Audit sketches to form a solution.
I created a low-fidelity wireframe to represent the app's skeleton and conducted usability studies with stakeholders.
Final Solution
The design decisions were centered around seamless user experience, inclusion, and accessibility.
Registration
I tried to simplify the registration process to accommodate the not-to-learned individuals so they could follow through. The users are prompted to choose their preferred sign-up account type before signing up. The sign-up process includes SSO (Single Identity Sign-On), thus prioritizing popular sign-up methods like Google and Apple.
End-to-End Screens
Each final implementation went through a series of iterations of user testing to meet the specific need of the final customer.
Would you like to see all the screens in a prototype? — Here is the final prototype.
Usability Testing
Usability testing of the high-fidelity prototype was conducted to see how users interact with the product. I designed a test plan and conducted usability testing to validate the concept. Participants were given different tasks, and their behaviour was observed. They were encouraged to discuss openly whatever came into their mind while using the prototype.
The application evaluation was conducted with three users, and below are the observations and feedback.
1. All the screens were neat, clean, and easy to understand
2. Process of ordering food was seamless and quick
3. It would be better if I could customize my meals
4. Icons and navigation were spelled out correctly
From the overall test findings, it can be inferred that the concept would succeed in performing specific tasks. It has helped uncover usability issues that need to be addressed.
See the Rosita Cuisine Usability Test Report HERE
Major Takeaways
I found this task amazing as it opened my mind to various techniques and processes for creating solutions to pertinent business challenges.
01
I loved working on this project as I learned how to manage time, make decisions based on our limited resources, and hack through all blockers.
02
Also, I could apply all my knowledge and learnings while collaborating and simultaneously meeting with stakeholders to get the result.